Utilization of Project Administration - Free Essay Example

Sample details Pages: 8 Words: 2538 Downloads: 1 Date added: 2017/06/26 Category Management Essay Type Research paper Did you like this example? Project management abilities are those which manager entails to deal with any endeavor. They are the establishment for outlining PM abilities. Information region purpose: Objective Opinion, Self-confidence, reliability, Flexibility, determination, Initiative: To take action with reflection of challenges, morally, unhesitatingly, with the appropriate approach as per the environment, further then the essential requirements, and reliably with the plan of activity. Thinking Skills To land at exact conclusions and explanation by envisioning new possibilities, and by recognizing, characterizing and breaking down issues and circumstances utilizing reasonable and instinctive courses of action. Hierarchical Awareness To get outcomes by thoughtful, rationalization, and utilizing formal and casual frameworks and contacts in a complex authoritative environment. Learning To perform the proper exercises by utilizing information of the environment, research frameworks and operational arrangements, and the projects and approaches of ones own specialty. Leadership To pull in and assemble energies and gifts; to work towards an imparted reason to the greatest advantage of the association, the individuals containing it and the individuals it serves. Interpersonal Relations To propel the work of the association by cooperating with others in ways that creates regard, common understanding and profitable working connections. Correspondence To outline others seeing in ways that catch intrigue, illuminate and addition support. Activity Management To accomplish expected outcome with help of effective and convenient culmination of exercises and conveyance of items, and administrations. Project management aptitudes are composed around the nine learning zones depicted in the (PMBOK): Don’t waste time! Our writers will create an original "Utilization of Project Administration" essay for you Create order INFORMATION AREA OBJECTIVE Objectives Project incorporation supervision To co-ordinate the differing segments of the undertaking by quality task arranging, carrying out and modify control to accomplish obliged parity of time, expense and excellence. Project span supervision To make quality item by including just the obliged work, and to control extension changes. Task Time supervision To guarantee promising consummation of the project. Task Cost supervision To guarantee that the project is finished inside assigned spending plans. Project feature supervision To guarantee that the item will fulfill the prerequisites. Project Human Resource Administration To utilize quality authority to accomplish quality cooperation. Task Reporting Management (PMBOK Project interactions Administration) To convey quality project data. Task Risk supervision To distinguish and control hazard. Task Procurement supervision To guarantee quality administration or item securing. ANALYSIS: The segregation of the procedure from the outcomes has prompted following expression skill. Skill is an arrangement of qualities of a worker, individual needs to use in a given position to lead the tasks coming about because of this position. If the individuals are skillful, i.e. satisfies the undertakings at a decent or brilliant level, it implies that the three situations have been fulfilled: He has the experience, qualities, capacities, learning that he requirements for such direct. He is spurred to utilize such direct, i.e. he sees in the needed conduct a quality and is eager to build up the vitality needed in this course. He has the likelihood of utilizing such direct as a part of a given situation. The first situation disquiets the learning that can be effectively picked up; the second situation has an alternate quality. It is harder to impact in light of the fact that it includes intentions, mentality, qualities, convictions and a theory of life. This zone has a place among the steady segments of an identity. The third situation is identified with external situations and essentially influenced by the earliest two situations. For a supervisor to be equipped, these situations must be met. The nonappearance of any of them declines/blocks skilled execution. In this importance all three situations are comparable. If the leading person really needs to give a decent execution in this way he also has to prove his skills and competences, however he needs, e.g. information, he wont accomplish the normal result. If the manager is not persuaded, he wont attempt to utilize the learning, despite the fact that he benefits himself of it. In the event that nature does not permit him to utili ze fitness, his capacity and readiness wont assist him. From the viable perspective it is significant to discuss ability just in connection to a particular assignment, point or capacity. At that point we can determine the level of these capabilities in supervisors. A fitness model portrays a particular blend of information, capacities, mentality and other individual qualities that are needed for the successful satisfaction of project inside an association. For the purpose of openness and clear-cut estimation, the information, capacities, mentality and qualities are isolated into various homogeneous gatherings that are called skills. The usage of the ability model is different for the choice of a director or for the proposed improvement requires of a supervisor, it is a premise for the assessment of administrative execution and profession planning. Methodologies of the formation of a skill model as per Rothwell and Lindholm: The dogmatic (acquired), approach (not to make new skill framework, however get a current framework). The joined methodology (to indicate the behavioral depiction of the individual capabilities from a framework so that it will relate precisely to the working situation in given association). The appropriately customized methodology (to build up another particular framework as indicated by prerequisites). The decision on methodology relies on upon a few elements. One of them is the motive for the task its situation in the method of an association, the key goals, external situations and others. The postulation is arranged to the third method, i.e. the perfectly customized methodology. The standard for its choice is the adaptable, unambiguous introduction to long haul arrangements of particular project focused organizations, the coherence and the use of figured qualities, desires and the parts of working positions identified with project administration. An essential commitment to the definition of the draft ability framework is the model of capacities for expert project planners (Duncan, W. R.) The fundamental distinctive sorts of conduct of expert project supervisors experienced in a wide range of territories of use. It holds a key and sound framework/structure for the accomplishment alternately securing of abilities of a cutting edge effective and future project administrat or. On the premise of the outline of the current condition of issues also, prerequisites prepared above, the accompanying framework of the advancement of a project director has been chosen for analysis: The advantages of the competence based methodology are: Competence permits supervisors to communicate diverse sorts of data, and intend to figuring thoughts, conclusions, ideas and expectation of occasions, distinguish potential methodologies, strategies, upgrades or transform. To incorporate new and old information for the ID of what the group does well and what ought to be transformed. To have the capacity to select the amount of data the data that is important for the key goals of the project. To recognize distinctive ideas, thoughts and methods as a premise for the use of applied adaptability in an project. To confirm the bearing limit of thoughts on the supervisor himself whats more, on colleagues, with the point of inspire discriminating considering before settling on a choice. To delegate the formation of thoughts to the colleagues so that they can contribute essentially to the discussion. To fortify the foundation of casual acquaintances among the colleagues with the point of methodically comes up with great ideas and worthwhile changes. FRAMEWORK FOR THE CONCEPTION OF PROJECT MANAGER COMPETENCES: With the end goal of the making of a scientific symptomatic and advancement framework of the formation of project supervisor capabilities the situations said above have been changed into a framework, which is graphically exhibited (Fig. 3). Sources: (Rothwell, W Lindholm, J, 1999) As a premise for the formation of the framework organization archives were utilized that are assigned as key, with a depiction of the mission whats more, estimations of the organization. Prerequisites for an undertaking supervisor that are distributed in ICB/ IPMA archives, or in the archive Set of capability necessities for task administration specialists were additionally depended upon. All the inputs are joined obtained hypothetical learning from project administration (certificate framework) and correspondence administration (skills of a project chief). These reports can serve for the planning of an ability portfolio that ca n be further produced for levels of the person abilities of a project administrator (scaling). It is critical for of the evaluation of the present and wanted/prospective conditions. CONCLUSION: The effective utilization of project administration in building associations is seen generally from the perspective of financial related assets, time, items utilized of PC innovation, and so forth. The review directed among individuals who are included in project administration distinguished the transient utilization of project administration. The low experience of task directors does not take into consideration the full improvement of critical parts of fruitful project administration, for example, the determination and arrangement of colleagues, the improvement of collaboration, correspondence plans, method for choice making, acknowledgement of individual contrasts, anticipation and settlement of contentions, treatment of complaints, and so forth. The transforming of the sketched frame work of the formation of task administrator skills permits to situate oneself in the readiness and improvement of task administrators in a project-focused organization. A project director makes cooperative energy. He is an impetus that finds that yields coming about because of the joint exertion of invested individuals in the project will be something more than an arrangement of the individual components. Client Orientation A Building of manageable accomplice relations with clients: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager makes solid and strong relations with clients. He establishes links. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager adjusts the methods on the premise of the improvement of client relations. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager recognizes open doors for and dangers to client segment. B Direction to maintain targets: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager situates himself to his own particular capacity to convey an administration to the client. C Forecasting clients and market requirements: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager has a broad comprehension of the significance of the distinctive sorts of clients. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager forecasts the advancement of client requirements and the path in which he may continue. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager recognizes the prospective for any adjustment in client requirements. D Pessimistic conduct: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager overlooks or is not alert to the client concern. E Consideration of the clients and business sector: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager finds him able to portray the attributes of the business (item, rivals, client, and suppliers). à ¢Ã¢â€š ¬Ã‚ ¢ Project manager fulfills the communicated requirements of a client. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager recognizes the qualities of a common client and his main concern. Change Management A Negative conduct: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager effectively opposes any change. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager adheres to introductory approaches and ideas rather than highlighting difficulties. B Project manager makes a society of progress: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager executes a long haul adjustment on the premise of genuine needs. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager straightforwardly backings and acknowledges transforms. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager proposes and executes projects for the authorization of the obliged modification. C Chances for transformation and improvement: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager distinguishes particular territories for positive transformation. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager sets clear targets while making changes in course of action. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager applies standards and methodology in an adaptable manner. D Project manager prepares the colleagues to change and advancement: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager propels the others to look for open doors for advancement. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager impacts the colleagues for the usage of progress. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager is interested in getting recommended strategies for circumstances or for the responses of the others. E Understanding and acknowledgement of progress: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager demonstrates a positive comprehension of progress. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager sees circumstances equitably. Direction to targets A Negative conduct: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager doesnt think exhaustively. B Development of techniques: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager builds up a corporate vision or technique. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager draws up corporate arrangements. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager associates his vision to the activity arrangement. C Classification of his own methodology in a more extensive connection: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager ponders genuine issues. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager comprehends the characterized needs. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager creates solid contemplations of any expense investigation and quantifiable profit. D Project manager adds to the system beyond his area of operation: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager adds to the arranging procedure. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager hones an exertion, even if there should arise an occurrence of persistent issues. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager accomplishes high targets. E Understanding of his own ground of operations: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager enhances his execution and quality. à ¢Ã¢â€š ¬Ã‚ ¢ He makes his own measures of viability. Conduct agreeable with corporate qualities E Negative conduct: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager breaks commitments to achieve his personal interest. A Project manager constructs the hierarchical structure of a task in agreeability with the corporate qualities: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager oversees and co-ordinates the task in understanding with the corporate qualities. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager backings individuals who daringly uphold the qualities. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager propels individuals to the making of a lovely working atmosphere. C Conduct in agreeability with qualities: à ¢Ã¢â€š ¬Ã‚ ¢ His behavior is completely agreeable with corporate qualities. B Project manager is a framework of conduct consistent with business values: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager is a framework of conduct for the others. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager urges the others to act in agreeability with corporate qualities. D Understanding and acknowledgement of corporate qualities: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager comprehends the corporate values and overseeing standards and their significance for the regular exercises of the organization. Enhancing team spirit A Negative conduct: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager doesnt bolster and is not inspired by the B conception of chances for profession advancement: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager efficiently readies a self-awareness arrangement. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager scans for self-awareness opportunities. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager implements individual vocation administration with the point of establishing the organization. C Project manager gives input to conduct and sets advancement goals: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager empowers open examination of improvement needs. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager perceives and acknowledges self-awareness. D Project manager deliberately gathers inputs for the person advancement by indicating the improvement needs: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager makes open doors for learning. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager gives backing to individual advancement. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager co-decides singular advancement needs. E Project manager gives input to conduct without dynamic backing: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager tells colleagues what they do wrong; he doesnt support their advancement. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager just uses the strategy of sample: Do it as I do. Participation A Negative conduct: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager effectively rejects and any kind of favor in achieving the target. B Project manager builds relations: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager likewise builds accomplice relations additionally among group individuals. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager encourages the imparting of best practices. C Project manager effectively bolsters other invested individuals: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager effectively underpins the invested individuals without being asked. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager comprehends both feelings and the express substance of data. D Project manager effectively utilizes collaboration: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager sees points of interest in cooperation. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager attempts to comprehend and admiration diverse hobbies and sentiments of the others. E Project manager underpins on appeal: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager is accustomed to working autonomously. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager helps when requested help. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager is not proactive when assisting. Growth orientation A Negative conduct à ¢Ã¢â€š ¬Ã‚ ¢ Project manager couldnt care less to achieve the target. B Self-certainty: à ¢Ã¢â€š ¬Ã‚ ¢ Project manager handles amazingly troublesome circumstances. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager responds helpfully. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager concocts new arrangements or strategies. C Project manager attempts to improve à ¢Ã¢â€š ¬Ã‚ ¢ Project manager needs to improve. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager applies the information (in the ritual). D Project manager lives up to expectations with inspiration à ¢Ã¢â€š ¬Ã‚ ¢ Project manager accept higher obligation. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager gains from mistakes. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager recognizes conceivable outcomes for the inspiration of group individuals. E Project manager just deals with doled out projects à ¢Ã¢â€š ¬Ã‚ ¢ Project manager attempts to satisfy the project effectively. à ¢Ã¢â€š ¬Ã‚ ¢ Project manager utilizes central standards or stallion sense.

Essay on Harriet Jacobs - 474 Words

Harriet Jacobs Incidents in the Life of a Slave Girl was written to appeal to an audience of free white women and to involve them in the antislavery struggle. At a more personal level, it was written to vindicate Harriet Jacobs, both to reveal her history and to account for it in a public setting. Jacobss narrative signals several significant departures from the literary and social conventions of the slave narrative, a genre that enjoyed widespread popularity in the United States during the 1840s and 1850s. Slave narratives written by men characteristically focused on the heroic struggles of individuals, lone figures struggling against the injustices of the slave system. Issues of family and community were often subsumed†¦show more content†¦Indeed, her struggle for freedom is inextricable from her desire for freedom for her two children. The actual and symbolic geography of the slave narrative moved inexorably from the South to the North. The southern landscape was depicted in terms of imprisonment, confinement, and slavery, while the North was inevitably identified with freedom. Once the narrator achieved freedom and arrived safely in the North, the narrative ended, sometimes very abruptly. The North was often depicted in glowing rhetorical terms, and one impor tant social/literary convention was that one did not dwell too harshly on the less-than-hospitable conditions that fugitive slaves often encountered. One did not, after all, want to unnecessarily offend the sensibilities of ones hosts, patrons, and readers. In Incidents in the Life of a Slave Girl, however, Jacobs was very outspoken about the racism she encountered in New York City and the North. Finally, Jacobss narrative is distinguished by its sharp, specific focus on the sexual exploitation of slave women. Other narrators had touched on this issue to be sure, but none had explored it with the depth and passion of Jacobs. In this regard, Incidents in the Life of a Slave Girl was a political effort designed specifically to help ameliorate the condition of black women in slavery. To achieve this end, Jacobs had to break deliberately with the genteel Victorian literary andShow MoreRelatedAnalysis Of The Book Harriet Jacobs 778 Words   |  4 PagesHarriet Jacobs, or Linda Brent in the book, was born in 1813 near Edenton, North Carolina as a slave. She was blessed with, in her words, â€Å"unusually fortunate circumstances(Jacobs, Pg.3)† until age six when her mother died. She stayed with her mistress, Margaret Horniblow, until she was twelve years old where on her mistress’s death she was willed to her mistress’s niece and as a result her new mistr ess’s father, Dr. Flint. Unlike with her previous mistress, her life with the Flints was harsh andRead MoreHarriet Jacobs’ Fight Against Intolerance713 Words   |  3 Pagesâ€Å"My master had power and low on his side; I had determined will. There is might in each† a statement from Harriet Ann Jacobs reflecting her will to overcome the standards of society (97). Harriet Jacobs’ life revolved around slavery from birth to death. Jacobs was a mother of two with determination and insight to make choices to change the way of life for her children. Harriet Jacobs was the first African American women to have her slave narrative published retelling her life story exposingRead MoreHarriet Jacobs s Life Of A Slave1896 Words   |  8 PagesHarriet Jacobs was born a slave herself in Edenton, North Carolina and was one of the first women to write a slave narrative in the United States of Incidents in the Life of a Slave Girl (1861). It was to address the white women of the North and thousands of â€Å"Slave mothers that are still in bondage in the South† (Jacobs 126). Jacobs tells her life of twenty-seven years in slavery in-depth life as a slave, and the choices she made to gain freedom for herself and her children. She writes a storyRead MoreHarriet Jacobs1175 Words   |  5 PagesAlthough all the slave narratives are similar in some respects; Harriet Jacobs’ Incidents in the Life of a Slave Girl was comparatively different from Olaudah Equiano’s and Venture Smith’s slave narratives. The major contrasts start in the beginning; Jacobs’ was born into slavery, whereas Equiano and Smith were native Africans who were captured and brought to America. By being born into slavery I believe that she had a different mentality of what being a slave was, unlike the other two authors whoRead MoreThe Feminism Of Harriet Jacobs1260 Words   |  6 PagesNehemiah Walls Oct. 29, 2016 Eng.333 The Feminism of Harriet Jacobs Since the early annuls of history minority groups have always faced opposition for the dominating forcing. As a counter rebuttal movements and uprisings usually occurred in order to correct and promote better treatment within these oppressed groups. Feminism served as a mechanism to promote equity amongst gender, sexual, ethnic, and even economic lines. Notwithstanding, there still looms bigotry and oppression from the heavilyRead MoreHarriet Jacobs Vs. Douglas1263 Words   |  6 PagesTamera Buckner Ashley Morgan ENG 1013 D3 25 2/21/2016 Harriet Jacobs vs Fredrick Douglas Slavery was one of the most tragic memories known for in the black race. Slavery is the process at which an African American is purchased by a Caucasian who is used for exhausting labor work such as picking cotton, or tending to house work and being restricted from freedom. All of the slaves were used and abused physically, mentally, and emotionally. In some cases abuse was the death of many of those slavesRead MoreThe Life Of A Slave By Harriet Jacob Essay1505 Words   |  7 Pageswere treated is because of three autobiographies, Incidents in the Life of a Slave by Harriet Jacob, Autobiography of Frederick Douglass by Frederick Douglass, who had a huge impact during the times of slavery, and Twelve Years a Slave by Solomon Northup. Because of these three autobiographies historians can accurately explain how bad slavery was. A very helpful source of the time of slavery was Harriet Ann Jacobs. She is part of the reason on why people know so much about slavery. Her stories tellRead MoreA Brief History of Harriet Jacobs575 Words   |  2 Pages As a slave and as a runaway, Harriet Jacobs suffered more psychological abuse than physical abuse. Harriet Jacobs had to withstand massive amounts of pain and psychological torture due to her place in society as a slave. Jacobs does not leave out the physical aspect of the suffering, however, she focuses more on the spiritual and emotional aspect of the slavery age. Although Jacobs had a relatively easy life in comparison to other slaves, she was deprived from basic human rights and necessitiesRead MoreHarriet Jacobs : A Strong Woman1367 Words   |  6 PagesHarriet Jacobs was a strong woman who endured the hardships of slavery since childhood in the nineteenth century. She was treated well as a child, but when her mistress passed away, she was willed to her deceas ed mistress s niece. It was upon living with that family where she faced her greatest problem. In that household, she dealt with Dr. Flint s harassment and his wife s jealousy. Jacobs later on had a bay in hopes that it would lead a better life than she did. Through describing events, conversingRead MoreThe Fight For Freedom By Harriet Jacobs2100 Words   |  9 PagesProf. Wall English 2327-001 21 November 2014 The Fight for Freedom Harriet Jacobs, in her narrative, Incidents in the Life of a Slave Girl, was born into slavery in the south. While her youth contained â€Å"six years of happy childhood,† a few tragedies and mistresses later, Jacobs spent many years in pain under the possession of her cruel five-year-old mistress, Emily Flint, and Emily’s father, Dr. Flint. Once able to obtain freedom, Jacobs spent most of her life working for the Anti-Slavery office in New

Business Plan For Entrepreneurship and Innovation Conditions

Question: An Entrepreneur who has had measurable success with at least one venture. à ¢Ã¢â€š ¬Ã‚ ¨The situation involved could be a new business venture, a new product or a new process but it should represent a significantly new direction for the entrepreneur and/or the organisation. à ¢Ã¢â€š ¬Ã‚ ¨Write a short report about what happened and how it confirms or disconfirms the principles in your textbook, emphasising: à ¢Ã¢â€š ¬Ã‚ ¨ The historical background and environmental conditions that led to its emergence, à ¢Ã¢â€š ¬Ã‚ ¨ A description of the approach, attitudes and behaviour towards the innovation à ¢Ã¢â€š ¬Ã‚ ¨ The strategies that were employed and which ones contributed most to the innovations success. à ¢Ã¢â€š ¬Ã‚ ¨Important Instructions à ¢Ã¢â€š ¬Ã‚ ¨ Answer: Introduction Innovation is adopted by the entrepreneurs in order to bring changes into their business operations so that market cap can be increased. The innovation helps the entrepreneur to explore business opportunity in order to benefit the business and earn long term profitability (Barney, 2009). Therefore, the current study will be presenting a report which will be discussing the innovation made by the entrepreneur to gain better consumer base. For this report Spar Company has been chosen which took a decision to start the own brand packaged for organic food in the retail store in order to increase their profit level (Spar-international.com, 2015). Historical Background and Environmental Conditions The retail industry in UK is developing at an increasing pace and Spar Plc also operates in UK so that they can gain benefit from the retail industry of UK. The continuous rise in competition, many retail industries are adopting different kinds of strategies and innovation in their business approach so that they can cater the large customers (Barringer, 2010). The Spar Plc is facing stiff competition from different companies such as Morrison, Sainsbury and Waitrose. As a result, company is not able to win over their competitors in terms of market share. Moreover, the retail industry of Spar Plc is planning to adopt some innovative technique that can help in increasing the market share and gain better income from their retain chain (Clarke, 2010). From the data of April 2014, it can be found that customers in UK spend more than 27 billion for purchasing retail products. Retail Chain Market Share (%) Somerfield 1.02 Ice Land 1.5 LIDL 2 SPAR 5 ALDI 5.09 Waitrose 6.36 Marks and Spencer 7.05 Morrison 12 Sainsbury 13 ASDA 13 TESCO 24 It can be observed from the above table that market share of Spar Plc is very low which instigated the company to add new organic grocery section. Apart from that, as per London Chamber of Commerce report, around 41.3% of the consumers in UK are health freak and search for the products that are organic in nature. On the other hand, the market for organic packed grocery product has increased over the past years and this move has been adopted by other retail chain companies (Reddish, 2011). Therefore, it made the Spar Plc to concentrate on the organic product so that they can engage large customer base and generate better income. As per the recent studies, the retail chain like Tesco was able to increase their sales by 10% from organic products and Sainsbury by 4.5%. Therefore, it can be understood if Spar Plc engage them in organic grocery, they can also be able to increase their sales and sustainable market share (Pakroo, 2012). The growing complexity of health and rise of many healt h issues problem, customers prefer to buy the product that positively impact their health. Therefore, the demand for the organic packaged product have risen which made the company to add new section so that they can survive in the market and provide quality products to their customers all around (Morris et al. 2011). Approach, Attitudes and Behavior towards Innovation The growing need of health sustainability has forced the company, Spar Plc to implement new innovation that is organic packaged food product that can last for an average time. The research and development team of the company has found from their research that making innovation in the package can increase their sales. For instance, the Tesco Organic Barn Flakes package last for approx one and half months but if company launches their own organic package then it can store Barn Flakes for almost 2 months (Wilson and McDonald, 2011). Therefore, it can help the company to compete with their major competitors. On the other hand, launching own organic package brand can help in increasing the brand value and equity that can ensure better sales and profit (Smith, 2011). As per the research, the companys own package brand can be effective in safeguarding the food from external threats. External Environment Situations Protective Packaging Functions Mechanical Shock, compressive loads and vibration Compressive strength, vibration and shock absorption Light Transmission (high or low as needed) Biological Factors Resistance Water Absorption and Resistance (high water vapor obstruction) Temperature Thermal Conductivity (low or high as needed) Gases (O, N, CO2) Low permeability (high gas barricade) The company has decided to start their own packaged brand so that ecologically friendly product can be provided to the customers in more protective nature. The organic package of the Spar Plc Company can be easily recycle and on the other hand, company has decided to employ packaging materials in tertiary and secondary packs as they comprises high ratio of recycled materials. The management decided to concentrate build organic package so that they can be known as responsible corporate house towards the society and natural environment (Schoenecker and Cooper, 2010). On the other hand, company can be able to win over other organic food package brands such as Earth bound farm or Exotic Farm. The package brand of Spar Plc is strong and durable enough to safeguard the goods with a rational safety margin. For example, the Spar package can protect peas for 25 days whereas Earth bound package can only protect the peas for 20 days (Spar-international.com, 2015). The management of the company is positive in their behavior to support launching companys own organic package brand. The company decided that the proposed innovation has to be carried in expected manner and has to be different from other packaged brand available in the market. The company engaged all the senior level managers to put their view point towards launching their organic package brand (Augenti, 2010). As a result, the managers supported the move of the company as it can help in building image of the company in global scenario and more number of customers can become aware about the brand. The growing brand war for attracting customers has made company to change their behavior and approach to launch their own brand. Customers, today wants to store the product for longer time and in order to meet such specific requirement of customers, the company can focus on organic package that can help in drawing consumers (Barrow, 2011). Thus, it can improve the market share and assist in expansion. Strategy and implementation Marketing: The Spar Plc has taken decision to promote the organic package brand in order to make the consumer aware about their strategic step. On the other hand, initially, the marketer of the company studies the need of organic packaging and the company that are providing organic packaging service. This helped in knowing the competitors and the impact of their brand on customers (Rhyne, 2009). Moreover, company adopted follow-up marketing programs that can help in increasing the customers by providing them fresh and quality packaged product. Promotion: In order to promote their brand package, the company decided to show a benefit of their brand package on screen in their retail store so that customers can make distinction between Spar Plc brand and other brands (Ware et al. 2012). On the other hand, the company chose social media to advertise their innovation step so that it can reach out to large number of consumers. Sales and Pricing: The Company in order to increase the customer base and sales decided not to charge high price on packaging in comparison to other competitors. This can help in enhancing the package brand image for packaging organic food (Pakroo, 2012). The decision of not charging extra more above the product price came beneficial for the company as it helped in improving the sales percentage. Competitive edge: The decision to start own brand package was taken to gain competitive advantage. Through their brand package, the Spar Plc can be able to maintain the quality of the organic product for long duration as against their competitors. Moreover, company can turn out to be threat for the other company (Smith, 2011). On the other hand, if price charged for the package is less then it will increase the customer traffic. Sales Strategy: In order to satisfy the need of the customers, the company approached to develop own brand of package for storing and packaging the organic product (Wilson and McDonald, 2011). The company delivered the benefit of their package to consumers so that consumers can shift to their organic food products. Sales Forecast: If the company completely focuses on their brand package then company can be able to increase their sales that can benefit the company to have a long term effect. Month Sales ( approx) 1 25000 2 27000 3 30500 4 33000 5 36500 6 40000 7 41000 8 43500 9 45000 10 47500 11 48500 12 50000 Year Sales ( approx) 1 467500 2 518500 3 586000 4 645000 5 696300 Website marketing strategy: This strategy was developed by the company in order to inform the customers about the recent move of the company. The website will provide information about the organic food product that is packaged by the company itself. On the other hand, the customers can be able to know the how long the organic food can be stored in the companys package. Moreover, the consumers can know the number of items that has label of the company. Therefore, this would help in increasing the customer engagement and improving the brand awareness of the company. Apart from that, in order to design specific website, the company hired web design company so that necessary adjustment can be made regarding the brand package in more efficient and attractable manner. Management In order to manage different activities of the company, the top level manager of company decided to segment managers of different segments so that work can be carried in successful way. The company formed different team for handling the new process approach of the company. One of the team members was made responsible for handling daily operations and staffing. On the other hand, one was allocated the job of bookkeeper and administrator whose role is to keep track of payment of taxes, payroll and bookkeeping. On the other hand, for tracking the growth of brand package, company hired one person so that the company can know whether people are interested towards it or not. Personnel Plan Year 1 Year 2 Year 3 Year 4 Year 5 Owners or Managers 49000 49000 53000 56000 56000 Clerks 24500 24500 24500 26300 26300 Accounting or Books 2800 3700 5000 6200 7100 Product Packaging 6800 8200 10200 11600 13400 Total People 5 7 7 9 9 83100 785400 92700 100100 102800 Financial Plan The company expected that in the initial phase of introduction of own brand package; the company may suffer loss as customer may not be aware of their brand package. After some period of time customer can become aware that can lead to increase in sales and profit of the company will also increase. On the other hand, in order to finance their proposal, company can generate cash from banks as a loan for financing their activities. This would help in meeting the need of the company and receiving enough package material for the packaging purpose. Therefore, if the brand package goes successful then the company may able to increase their market cap and customer can prefer buying product that has been packaged by Spar Plc. This would increase the customer mobility and company can generate income that can cover their cost. Break Even Analysis: The Spar Plc has consider the break-even point on the basis of monthly revenue which comprises rent, cost of goods sold, payroll, operating costs, etc. BREAK EVEN ANALYSIS Monthly Revenue Break-even point 33692 Average Variable Cost 60% Determined Monthly Fixed Cost 13477 Forecasted Profit and Loss Month Profit or Loss () 1 (3100) 2 (1600) 3 990 4 1800 5 2600 6 2850 7 3000 8 3250 9 3400 10 3625 11 3800 12 4300 Projected Cash Flow Month Net Cash Flow () Cash Balance () 1 18000 27000 2 21000 26000 3 20000 28000 4 18000 27000 5 16500 30000 6 15500 32500 7 13000 35000 8 11500 36500 9 13000 35000 10 13500 34000 11 12000 36000 12 10000 39000 Projected Balance Sheet PARTICULARS Year 1 Year 2 Year 3 Year 4 Year 5 Current Assets 65970 92563 108500 153000 195500 Long Term Assets 82565 106322 186510 215960 326520 Current Liabilities 19545 31215 33514 35110 31000 Long Term Liabilities 87725 73662 68520 63250 58950 It can be observed from the above tables that company, Spar Plc can gain large benefit from their own brand of packaging in five years. Moreover, the company can be able to increase their sales that can be helpful in increasing the customer attention and generating new customers. On the other hand, the company can give tough competition to other brand package company. Therefore, it can be effective for winning the customer and market share. Conclusion From the whole study, it can be concluded that company can be able to provide better and quality service to the customers in terms of packaging. The launch of new brand package by the company itself can largely benefit the company in context to sales and income and generating better customer base. On the other hand, the rising need of sustainable packaging has made the Spar Plc to develop new packaging that can keep the organic food for long time and fresh. References Augenti, L. (2010) How to Start a Home-Based Personal Trainer Business, 4th ed. London: Palgrave Macmillan. Barney, J. B. (2009) 'Strategic factor markets: Expectations, luck, and business strategy, Management Science 32(1), pp. 1231-1241 Barringer, B. (2010) Managing Your New Business' Finances, 4th ed. New Jersey: Person Education Barrow, C. (2011) Practical Financial Management: A Guide to Business planning and budgeting, 8th ed. London: Kogan Page Limited Clarke, G. (2010) Business Start Up and Future Planning, Bringhton: Emerald Publishing Morris, M., Schindehutte, M. and Allen, J. (2011) The entrepreneurs business model: Toward a unified perspective. Journal of Business Research, 58: 726-735. Pakroo, P. H. (2012) The Small Business Start-Up Kit: A Step-By-Step Legal Guide, 2nd ed. Oxford: Blackwell Publishing. Reddish, A. T. (2011) Business Plan for GitFit Training Fitness Services, California State Polytechnic University Rhyne, L. C. (2009) The relationship of strategic planning to financial performance, Strategic Management Journal, 4, 319-337 Schoenecker, T. S. and Cooper, A. C. (2010) The role of à ¯Ã‚ ¬Ã‚ rms resources and organizational attributes in determining entry timing: A cross industry study, Strategic Management Journal, 19, 11271143. Smith, T. (2011) Pricing Strategy: Setting Price Levels, Managing Price Discounts establishing price structures, 5th ed. Liverpool: Harper Press Spar-international.com, (2015). SPAR International - International Expansion. [online] Available at: https://www.spar-international.com/aboutsparinternational/new-country-development [Accessed 16 Jan. 2015]. Ware, C., Bamford, C. and Bruton, G. (2012) Business Management for the Personal Fitness Trainer, 3rd ed. New York: Free Press Wilson, H. and McDonald, M. (2011) Marketing Plans: How to Prepare Them, How to Use Them. 5th ed. London: Chapman and Hall.

History of the American Film Industry Essay Example For Students

History of the American Film Industry Essay America, being at the forefront of film in our current society, has come a long way with regards to the industry of film. Rising from 1894, when the worlds first commercial motion picture exhibition was given in New York (Ref library book), Americas film industry has become increasingly more advanced and entertaining to countries all over the world. This essay will take a deeper look into the history of the American film industry and investigate the various accomplishments and discoveries that led to the establishment of what we now call Hollywood. The Beginning of the Film The motion pictures did not originate as art but as a machine. ? (Ref the American Film Industry p27). In the very beginning of the American film industry, a device dubbed the ?magic lantern was introduced which consisted of pictures that had been painted on glass were placed in front of a lantern in a dark room and these images would appear on the opposite wall (Ref Bib Book p3). This, some would say, was the ex periment that spurred on the desire to begin the search of new ways into viewing pictures, and later on, the search to create the possibility of moving pictures. The zoopraxiscope ?, exhibited by Eadweard Muybridge in 1893 began the widespread discussion of the possibility of moving pictures (Ref Bib Book p5). The thought of the illusion of motion first became possible with the invention of the Kinetoscope, created by Thomas Edison and William Dickson in 1889, was used (REF Bib Book p7). A kinetoscope refers to a device that creates the illusion of movement by means of a perforated strip of film showing a sequence of images over a light source and a high-speed shutter (Figure 1)(Reference from some book). Although only able to be viewed by one person at a time and the films only being as long as a minute, this device formed the beginning of the entire basis of the film industry. Branching off from Edisons kinetoscope was the mutoscope ?, which was a peep-show cabinet, and Henry Marvins biograph ?, which were both invented in order to create more money making opportunities in the soon-to-be film industry (Ref Bib Book p8). From the kinetoscope came the system of projection, created by C. Francis Jenkins and Thomas Armat in 1893, which allowed more than one individual to view a film at a time (ref from The American film industry). As technology in this area advanced, so did the entire film industry along with its fan base. Pictures of life in action attracted more attention and produced more entertainment than sounds transmitted through ear-pieces ? (REF Bib Book p8). The Rise of Cinema In order to create more opportunities to gain money, bigger cinemas needed to be created in order to accommodate more people. In this way, a new and profitable entertainment field was discovered by introducing the invention of a projection machine (Ref Bib Book p9). The first two that were invented were the panopticon? and the vitascope?, both invented in 1895 (Ref Bib Book p10). The panopticon, produced by the Lambda Company, displayed a motion picture of a prize fight all of which lasted five minutes (Ref Bib Book p10). The vitascope, on the other hand, was produced by Thomas Armat and C. Francis Jenkins. As these motion pictures became more widely recognised and advanced, so the ways of viewing these motion pictures needed to become more advanced as well. In order to accommodate the growing amount of people interested in these motion pictures, parlours were joined up with store-rooms of which doors and windows were removed to create a wider entrance (Ref Bib Book p9). This was believed to invite pedestrians to enter and be intrigued by the motion pictures that they viewed, and this worked (Ref Bib Book p9). The entrance would be decorated with circus-like posters and (Figure 2)(Reference). These opened up store-rooms and parlours became known as show-shops and later became known as penny-arcades due to the fact that pennys was what were used as form of payment for entering the show-shop. Eventually, these penny-arcades became known as cinemas. LumiAre, a Parisian and one of the men who had made a peep-show cabinet and camera (like Edisons kinetoscope), called his device the cinematograph ? and from that day forward, cinema ? was used to describe motion pictures. Cinemas were usually placed in upper class urban areas as exhibitors aimed at attracting an affluent middle class audience (Ref the American Film Industry p19). These cinemas, over time, gradually took new and different forms. As they grew more and more popular, more space was needed in order to accommodate the new crowd. The Dewey Theatre was one of the first major theatres to arise during this period. Converted from a church into a cinema by William Fox, it had the capacity to seat up to a thousand individuals (figure 3)(Ref the American Film Industry p19). Multiple shows would be presented that lasted for two hours, and uniformed ushers would greet the viewers and show them to their seats (Ref the American Film Industry p19). This radically altered the nature of going to the movies, as evident in todays society when viewing a film at the cinema. Cinemas soon became designed to make the patron feel more at home, by increasing the comfortableness of the patrons experience as well as providing snacks and refreshments (Ref the American Film Industry p62). One cinema that was established in New York was especially hospitable. Created by E. F. Proctor, the Pleasure Palace ? included a main auditorium as well as a roof garden, German cafAÂ ©, smaller auditorium, Turkish bath, and stands selling various goods (Ref the American Film Industry p62). Patrons were asked to pay a small fee before entering but were then given free rein to enjoy the pleasures of the Pleasure Palace for the day (Ref the American Film Industry p62). The Establishment of Hollywood Roger Ebert on Finding Nemo EssayDue to the rapid growth and development of the American film industry, Hollywood has become bigger and better. Mass amounts of individuals flock to Hollywood in order to chase their dreams and become one of these well-known stars. It is therefore apparent that, in the past, Hollywood was much more elite, whereas nowadays Hollywood has become a sea of competition with regards to starring in films. It is interesting to note how, during the early stages of Hollywood, the stars that were made famous became iconic figures and role models for many people across America and across the world. However, in present-day Hollywood, although various stars of Hollywood have become role models to different youth, they are nowhere near the iconic status as the stars of previous Hollywood, such as Chaplin, Monroe, and Dean. It is also easier to make ones way into the American film industry in present times compared to previous decades, as there are much more genres being used, as well as the fact that the scale at which movies have been made has drastically increased. Hollywood Then and Now Talk about how genres have changed and how genres are intermingled. How that making of movies have changed. From the very beginning of the American film industry, genres have been an important aspect in producing films. The use of genres has been used in order to direct a films attention to specifics group of people and have been used in many different manners. A genre refers to a ?type or ?kind (Ref Genre and Hollywood by Steve Neale no page). Some examples of the types of genres that have made its way into the American film industry are horror films, comedies, romance, western, and many more. During the early stages of Hollywood, however, types of genres were very limited. The most evident of genres were that of western films (Thomas Edisons The Great Train Robbery being the first film ever made), and comedies (as seen in the many films that Charlie Chaplin starred in during the silent era). However, as the film industry in America developed, producers began playing around with different types of genres. It became noticeable as well as to which genres proved to be most popular, and these would become mass produced. In other words, cinema began shifting its focus on mainstream, commercial films and this was most evident with regards to Hollywood films (Ref Genre and Hollywood by Steve Neale no page). Barry Keith Grant, a professor, states that genre movies are those commercial feature films which, through repetition and variation, tell familiar stories with familiar characters in familiar situations. ? (Ref Genre and Hollywood by Steve Neale no page). This was especially evident with Romantic Comedies where similar stories occurred with minor differences: boy and girl meet, fall in love, a conflict or misunderstanding between the two occur, they sort it out and the film ends with the two happily in love. As time passed and the industry further developed, genres were further discovered and experimented with. These discoveries gave birth to sub-genres and also to the possibility of intermingling between genres. From the simple little kinetoscope only being able to be viewed by one person at a time, to the invention of the projector, the American film industry has not only grown in audience, but grown in technology too. The making of movies has become more and more complex with regards to the equipment used in the production of a film. Since the late 1980s, the equipment used began developing at a fast rate. The use of digitization of sounds and special effects pushed the American film industry even further than it had ever been before (Ref American film in the digital age by Robert Sickels p11). The American Film Industry vs. the Rest of the Worlds Film Industries Therefore, it is widely evident that the American film industry has become the biggest and most popular film industry in the world. Although foreign films are occasionally distributed across the world, the amount of American films distributed and displayed in most parts of the world are a vast majority higher than those nationally made films (excluding America of course) (Ref American film in the digital age by Robert Sickels p2). Robert Sickels elaborates on this in his book American Film in the Digital Age, asking the question When is the last time you saw Nollywood/ Bollywood/ Iranian/ name-the-country, etc. , film in an American theatre or on American television? ? (Ref American film in the digital age by Robert Sickels p2). This indicates that America has dominated the film industry over the years and continues to do so; creating bigger and better films each year and making billions off of the viewers that support these films. Being the first country to introduce the possibility of moving pictures into the world, America has continued to impress the rest of the world with its increasingly high standards in the production of movies. It can also be said that the film industry has not only altered technology with regards to computerised and digitized effects in films and other media, but it has also had a vast effect on social change. Bibliography: Figure 4: http://www.google.co.za/imgres?q=Charlie+Chaplin+making+a+living+1914um=1hl=ensa=Nbiw=1920bih=883tbm=ischtbnid=4o3YTNa8uRhUZM:imgrefurl=http://www.rlsbb.com/making-a-living-1914-dvdrip-xvid-8ballrips/docid=0lCW444x8oM5AMimgurl=http://img.rlsb

Four

Introduction In the contemporary world, the importance of the employees in determining the success of an organisation has significantly increased. For instance, the employees’ level of productivity and ability determines the overall cost of production per unit. Therefore, it is necessary to have employee motivation measures in order to maximize the level of their performance.Advertising We will write a custom essay sample on Four-drive theory specifically for you for only $16.05 $11/page Learn More Discussion The four drive theory attempts to explain employee motivation basing the argument on a set of dynamic interacting needs that are important in the make up of the human being (Latham, 2007). These needs evolve from the past experience that man has come across in life. They are also intrinsic. The main drives include; acquire, bond, comprehend, and defend. These four drives are the major factors that play a pivotal role in determining the intera ctions as well as the outcome of such interactions among the employees. The drives in this case include acquisition of the status as well as the material gains. It is important to note that these drives can either lead to good performance and also to deterioration in the level of their performance. On the other hand, the Maslow’s hierarchy theory is a theory on human motivation that was proposed by Abraham Maslow. This theory categorizes human needs into different levels. There are some levels where some are more fundamental than others. The satisfaction of these needs can significantly affect the performance of an individual. The Maslow’s hierarchy of needs can be presented in a form of a pyramid. Maslow identified four needs, which are usually referred to as deficiency needs. These include security, friendship and love, esteem and the physical needs. Maslow insisted on satisfaction of the basic level of needs in order for an individual to be motivated. Later, the Ald erfer modified and reduced Maslow’s five levels of need to three categories; Existence, Relatedness, and growth (Kondalkar, 2007). The above analysis reveals some differences and similarities between the four-drive theory and the Maslow’s needs in employee motivation. According to the Maslow’s explanation, there is a need to satisfy the lower level needs in order to access the upper level needs. On the other hand, the four drives described in the four drive theory are not stepped.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the four drive theory, each of the stated drives can vary from an individual to another (Articlebase, 2009). Therefore, we expect to get variations from one individual to another depending on other factors. In the Maslow’s theory of needs, there is a certain order of the need. This is unlike in the case of the four drive theory. In the four driv en theory, the need to acquire represents the rewards which determines your performance. This is comparable with the Maslow’s need; belonging. A reward gives employees a sense of belonging and therefore motivates them to work harder. The dives of bond are the drive to relate with others in a relationship of mutual caring. For instance, people tend to relate with the people in similar demographics (Latham, 2007). This is similar to the need of esteem which is all about respect for and by others, which significantly contributes in employee motivation. The drive to learn and comprehend refers to the extent to which the employee is interested in their specific positions and duties. It also seeks to reveal whether the employee has the opportunity to learn new things. This can be compared with the Maslow’s need for self-actualization. Employees can only reach their targets through learning which facilitates their creativity. The drive to defend is all about whether the firm is using the just rating procedures, whether there is fairness or whether the people are treated fairly the way they deserve. Again, this can be seen as the need for love or belonging. Reference List Articlebase. (2009). The Four Drive Theory in the Workplace. Web. Kondalkar. (2007). Organization Effectiveness and Change Management. New Delhi: PHI Learning Pvt. Ltd.Advertising We will write a custom essay sample on Four-drive theory specifically for you for only $16.05 $11/page Learn More Latham, G. (2007). Work Motivation: History, Theory, Research, and Practice. New York: SAGE. This essay on Four-drive theory was written and submitted by user Wyatt Gibson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

To analyse and review the fall’s pathway that is used by an ambulance service in the North of England. The WritePass Journal

To analyse and review the fall’s pathway that is used by an ambulance service in the North of England. Introduction To analyse and review the fall’s pathway that is used by an ambulance service in the North of England. IntroductionConclusionReferenceRelated Introduction For the purpose of this assignment I have chosen to analyse and review the fall’s pathway that is used by an ambulance service in the North of England. The aim of any care pathway is to enhance the quality of care by the improvement of patient outcomes, promoting patient safety, increasing patient satisfaction, and by optimizing the use of resources available at that present time. (Zander K.2002). I will look at the referral process of a patient that has fallen in their home wither it be their first fall or have a history of multiple falls with the multiagency falls team which are available to the ambulance service. In February 2006, the National Patient Safety Agency (NPSA) published a report entitled ‘SLIPS, TRIPS AND FALLS IN HOSPITAL’. This report recommended ways of identifying and acting on reversible risk factors that may cause a person to fall, from this research there is clear evidence that the number of falls and the negative impact of their consequences can be reduced by 30% if health and social care communities work together effectively to address falls and their impact on elderly people. It also suggested ways of improving the care of patients that are vulnerable to falls and evidence on preventing falls, such as practical ways of implementing effective interventions that could reduce the risk of repeated falls. This was done by reviewing medication associated with falls detecting and treating eyesight problems physiotherapy access to walking aids and providing safer footwear. A fall may be defined as an event whereby an individual comes to rest on the ground or another lower level with or without consciousness (British Geriatric Society 2001) Falls can have a serious impact on both the quality of life of older people and on health and social care costs. Age UK (2010), states up to one in three people over 65 have a fall each year in the UK, which is around 3.4million adults.   New research and calculations puts the daily cost to the health service at more than  £4.6 million and the cost of treating osteoporotic fractures in the UK is  £1.8 billion of which  £1.5 million is estimated per PCT (Torgerson 2000) Falls can cause distress, pain, injury and loss of confidence and independence of older people, which causes multiple AE attendances, inpatient stays and increase the level and cost, of social care services provided. Ambulance services are often called as an emergency to assist older people who have fallen (Mark P.et al 2002). The after effects of even the most minor falls can be catastrophic for an older person’s physical and mental health. Falls may be caused by the person’s poor health or frailty, or by environmental factors, such as trip hazards inside and outside their home Elderly fallers account for approx 10% of all 999 calls to the Ambulance Service and more than 60,000 people fell and fractured their hip in England in 2007/8. In the England upto 14,000 people die a year as a result of an osteoporotic hip fracture. Falls pathways have been developed to improve the treatment of people over 65 years old who have fallen within their home and to prevent unnecessary admissions to hospitals. Almost half of the fallers can be safely treated at home by the attending ambulance crew. According to NICE recommendations, people at risk who require referral to a falls service include all those who have received medical attention for a fall or have fallen more than once in a year. The development of a falls prevention pathway is a requirement of both the National Service Framework (Standard Six) for Older People and NICE clinical guideline on the assessment and prevention of falls. (DoH 2003) The falls pathway aim to reduce harm to elderly people who have fallen by putting measures in place to reduce the risk of further falls and their admittance to hospital. The pathways are also aimed at improving communication between health professionals such as ambulance staffs, GP’s and falls teams. Falls in older people is a significant health and social care issue and fall prevention services are being implemented across the north of England, local fast response teams have worked to make service improvement across health and social care. Services are based around comprehensive falls pathways, which proactively identify those at highest risk of falling and carry out an assessment of internal health and social care and external environmental risk factors. The service is supported by dedicated falls practitioners, who ensure an individual care plan is in place and manage risk through onward referral, including for strength and balance training, home hazard intervention, physiotherapy therapy, visual or hearing specialist and medication review When the ambulance service are called to a patient who has fallen within their home the call is often put through to NHS direct for assessment by doing this they try to assess the patient over the telephone by asking a number of question. This can result in patients being left on the floor for a number of hours if in their opinion the patient does not have any injuries an ambulance will not be sent straight away which can cause distress to the patient. Over 1 in 5 people were not confident at all about getting up from the floor and or to summoning help. This is important given the well documented evidence of the risks associated with a ‘long lie’ (being on the floor longer than 1 hour). (The Royal College of Physicians 2009) As the patient cannot get themselves up off the floor the ambulance crew is still called to help the patient up off the floor. In this case if there are no injuries a full set of baseline observation including an Electrocardiograph (ECG) are taken on the patient and again a number of question asked to why the patient has fallen. A full medical history and a list of medication are also needed. This information is then placed onto a patient report form and a non transport form is completed and signed by the patient this is time consuming and prevents the ambulance from attending other more serious incidents. If the patient has injuries then between the patient and the ambulance crew a decision on which is the best treatment and actions for the patient will take place this could be that the injuries could be treated in the home by an emergency care practitioner or a district nurse for wound care. For an older person a fall can have serious effects on confidence and independence (Salkeld et al, 2000 Pg 341-346). Where possible all elderly patients who fall at home with their consent should be referred to a specialist fall’s service team. The Ambulance Service has developed a pathway allowing a paramedic to make a clinical decision to directly refer the patient to the Fast Response Team for further management and then onto the falls prevention service. On consent of the patient to be referred a phone call to the clinical hub is made information on the patient is provided including date of birth, GP details and patient baseline observations are past referral team also answers to parameters of assessment questions. â€Å"Is there a history of falls in the previous year? How many? Is the person on four or more medications per day? Does the person have fear of falling? Does the person report any problems with gait and/or balance? Does the person have dementia or confusion? Do they have a long term medical diagnosis (e.g. Parkinson’s/arthritis/stroke?)† (Yorkshire Ambulance Service Jan 2010) This information is then past onto the local Fast Response Team who will aim to contact the patient within 2 hours. However not all area have a 24/7 service so some patient may not be assessed straight away. All the paperwork for the patient including ECG strip should be left with the patient to that when the team arrives to assess the patient they will have all the information they need. Also with the consent of the patient they should be advised to contact their own GP for a medication review and follow up if any minor injuries are caused and to inform relatives of the fact they have had a fall and been seen by the ambulance service.. Critically analyse role of the multi disciplinary team Multidisciplinary fall assessment teams are working to develop within the National Health Service (NHS). These teams make up the building blocks of health care and every team is composed of different professionals, such as Physiotherapists, Occupational Therapists, Podiatrist and Nurse Practitioners all of which provide assessment, treatment, and rehabilitation to patients who have fallen or who are at risk of falling. Their work consists of environmental assessment, provision of equipment to maintain independence and safety in mobility and daily living skills, gait and balance work and advice on footwear and foot care. The overall aim of the falls teams are to provide a timely and responsive service to help maintain people in the community and help prevent avoidable hospital admissions and to identify patients at risk of falling and those who have fallen and to help prevent and reduce further falls. By the reviewing and discussions with multidisciplinary teams their findings from the individual patient assessment can be used to develop an individual plan of care to prevent further falls (UIGN.2004). Due to many falls fast response team not working 24/7 and only working weekdays many elderly people are left in their home over night or the weekend without being assessed. This could lead to further falls and injuries. Falls Prevention Services should provide adequate verbal and written communication about treatment with both patients and their family where appropriate and healthcare and other professionals involved in their care. This includes following up the results of investigations this often does not happen as the ambulance service has no follow up in communication with the fast response fall teams this leads to poor communication between different healthcare professionals and between healthcare professionals and patient. In the Department of Health Next Stage Review (2008), Lord Darzi announced the introduction of several new measures for improving quality such as â€Å"Quality Accounts† to include patients’ views on the quality of their experiences Older people who have fallen currently receive crisis intervention to address immediate risks. The missing link is access to a coordinated integrated falls pathway that is consistent, effective, offers active rehabilitation and places an emphasis on falls prevention Falls Prevention Services should recognise that effective communication takes time, but if achieved this is likely to increase satisfaction with the Service and improve compliance with any recommendations made for reducing the risk of falls and reducing injuries from falls. This is likely to reduce the number of patients seen in a busy clinic for example. The Patient and Public Engagement Support Programme (DH, 2009) plan to use patient experience to improve service quality by engaging and empowering users of services Early intervention and preventative advice can delay reliance on more intense interventions at a later stage. If staff groups are working effectively together and follow a common pathway. This should raise standards and promote more effective use of resources. Raising public awareness and highlighting falls prevention can help to reduce or delay the consequences of a fall. Conclusion Preventing falls in older people will save lives and decrease disability and by using a fall pathways this will achieve the following outcomes, it will help to reduce repeated falls and associated injuries and fractures it will also make a reduction in the number of falls related admissions into accident and emergency departments and calls made to the ambulance service. The widespread use of an effective falls risk assessment tool with better standards for effective prevention and rehabilitation services increased patient satisfaction and wellbeing for patients with a reduction in acute, community, rehabilitation and social care costs. The uses of risk assessment tools are important but equally having identified contributing risk factors does not in itself lead to interventions (Oliver, D., et al (2004). Preventing falls in older people depends on identifying those most at risk of falling but many old people who fall do not seek medical help, but can be identified as being at risk by being identified as having a history of falls by family members or carers. This is an effective integrated care pathway which is universally adopted between health care professional which improved partnership working between multiagency teams. Help to maintain the person independence and to prevent further falls and injuries from falls. Using patients’ experiences can help to develop such services (Kings Fund, 2009, NHSI 2009). Reference Age UK (2010) Falls in the over 65s ageuk.org.uk/latest-news/archive/cost-of-falls.(Accessed DATE HERE) British Geriatric Society and American Academy of Orthopaedic Surgeons Panel on Falls Prevention (2001). Guidance for the Prevention of Falls in Older persons, Journal of the American Geriatrics Society, Volume 49 pg 664 672. Clinical practice guideline for the assessment and prevention of falls in older people NICE clinical guideline nice.org.uk (accessed DATE HERE) Department of Health. National Service Framework for Older People. 2001. dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance (Accessed DATE HERE) Department of Health. High Quality Care for All: NHS Next Stage Review final report, 2008. dh.gov.uk/en/Publicationsandstatistics/Publications/PublicationsPolicyAndGuidance/DH (Accessed DATE HERE) Marks P, Daniel T, Afolabi O, Spiers G, Nguyen-Van-Tam J. Emergency (999) calls to the ambulance service that do not result in the patients being transported to hospital: an epidemiological study. Emerg Med J2002;19:Pg 449. National Patient Safety Agency (2006) slips, trips and falls in hospital npsa.nhs.uk (Accessed DATE HERE) Oliver, D., et al (2004). Risk factors and risk assessment tools for falls in hospital inpatients: a systematic review. Age and Aging   Volume 33 pg 122-130. Salkeld, G., Cameron, I D., Cumming, R G., Easter, S., Seymour, J., Kurrle, S E., Qunie, S., Ameratunga, S N., and Brown, P M. Quality of life related to fear of falling and hip fracture in older women: a time trade off study. British Medical Journal. 2000; 320: Pg 341-346. The Kings Fund Point of Care Programme. Measures of patients experience in hospital: purpose, methods and uses. (Coulter, A., Fitzpatrick, R., and Cornwell, J.) 2009. The Royal College of Physicians National Audit of Services for Falls and Bone Health of Older People (2009) rcplondon.ac.uk/resources/national-audit-falls-and-bone-health-older-people (accessed DATE HERE) Torgerson D. J. and P. Dolan, ‘The Cost of Treating Osteoporotic Fractures in the United Kingdom Female Population’ (letter), Osteoporosis International (2000) Volume 11 pg 551 University of Iowa Gerontological Nursing Interventions Research Center (UIGN). (2004). Fall prevention for older adults. University of Iowa Gerontological Nursing Interventions Research Center, Research Dissemination Core. nursing.uiowa.edu/consumerspatients/evidencebased.htm.(Accessed DATE HERE) Yorkshire Ambulance Service (Jan 2010) Referral of Patients Fast Response Pathway York and North Yorkshire Primary Care Trust area Attachment 3 Zander K. Integrated Care Pathways: eleven international trends. Journal of Integrated Care Pathways 2002 Volume 6 pg 101-107

International Joint Venture Essay Example | Topics and Well Written Essays - 4000 words

International Joint Venture - Essay Example Problems are majorly experienced in development, organization and management; these make the IJV to fail to achieve its projected goals. These challenges are a result of diverse objectives and motivations of the partner companies, making the art of balancing their operations an issue. Further, management will have to problems in planning and when trying to balance the mutual benefits for the partners. Inefficiency in the human resource management majorly contributes to failures of IJV (Faulkner and Geringer 2000; Desai, Foley and Hinles 2004). Additionally, political systems, economic state, legal system, difference in partners and conflicting contracts have an upper hand in determining the performance of management. The human resource issues are challenges faced by management of the IJV in its day-to-day activities and solution will be attained once an efficient human resource manager with expertise on international collaboration is employed. The politics also pose some challenge as they can come up with policies that may threaten the success of the collaboration. Management should make reasonable political judgment since political appraisal that is present in some is something to avoid. The two partners may enter into a merger with a view of eliminating duplication of resources and processes thus fostering greater efficiencies in management. Culture differences pose another challenge to IJV. For instance, collaboration between Pirelli and Dunlop failed in the 1980’s due to differences in the English and Italian cultures (Barkema, Bell, Shenkar & Vermeulen 1997). Strong Charter Establishment of a strong charter to aid in securing partners with the necessary attributes required to enhance success... International Joint Venture Collaboration has had several impacts on the sustenance of businesses in the market as well as their extinction. Market volatility brought about by changes in customers’ expectations, new entry of competitors in the market, dynamics in economic climate have posed great damage to many businesses. Management should employ strategic corporate policies in managing the venture in areas of human resource, supply chain, innovation, production and customer service. The management of IJV should recognize innovation as the major drive in growth of companies and their prosperity. Together with economic dynamics and globalization, technological change has favoured the growth of IJV’s. Despite the challenges facing the success of IJV, companies should engage in efficiency management system as this will help in combating all the challenges and enhance performance and productivity of the firm. Furthermore, companies should use collaboration as stepping stones to innovation and creativity as this will aid in coming up with ideas that will make the companies to be the leader in the market and enjoy the advantages of large scale operations. For companies to be successful when they enter into collaborations, they should first have a clear understanding of the strategic objective of the relationship they intent to create before focussing on the risks and benefits to be obtained. Collaboration is geared at enhancing business growth.

U.S. foreign policy in Iraq Essay Example | Topics and Well Written Essays - 1250 words

U.S. foreign policy in Iraq - Essay Example The expression â€Å"the first casualty of war is the truth† would probably be appropriately applied to all of the wars between nations throughout the entire history of warfare. The Iraq war will always be branded as the only war that was based completely on lies.The truth died several deaths prior to the human deaths that occurred due to the U.S. invasion and occupation of Iraq (March 2003 – August, 2010). As the war progressed following the 2003 invasion, the American public progressively lost confidence in the Bush administration’s war policy as they grew to understand more and more what the majority of the rest of the world had realized since the first nights bombing of Baghdad. The war is undeniably illegal as defined by the United Nations (UN) and International Court of Justice (ICJ), the two most paramount legal bodies in the world. Iraq had no link to terrorism, no weapons of mass destruction (WMD), and no legal rationale to attack. Despite this, Bush dec ided to invade the Republic of Iraq for causes deemed objectionable to the majority of other countries so he frequently relied on and utilized false information to rationalize it. He lied. This discussion will examine how the truth was a casualty early and often during the lead up to the war and outlines some of the consequences brought about by these far-reaching and deadly deceptions. Bush voiced his disagreement to the concept of ‘nation building’ during the 2000 presidential election debates but as president waged an undeclared war against a sovereign country that had neither attacked first nor threatened to. Immediately following and as a reactionary reply to the terrorist attacks on September 11, 2001, Bush stated the county’s intention to begin a ‘War on Terrorism’ which he portrayed as a protracted battle against those that would use terrorist actions in addition to the countries that enabled them. The eventual culmination of the selective le gal reasoning and rhetoric concerning the ‘War on Terror’ was Bush’s order of the military to invade both Afghanistan and Iraq, an illegal action on many fronts. Bush had constantly claimed that these actions were legal. First, he argued, due to language existing within the UN Security Council Resolution 1441 regarding Iraq and secondly, the invasions were an act of self-defense which is permitted by international law. Conversely, according to Richard Perle, advisor to U.S. Defense Secretary Donald Rumsfeld and official of the U.S. Defense Policy Board, â€Å"international law ... would have required us to leave Saddam Hussein alone.† (Burkeman & Borger, 2003). However, this option would have been â€Å"morally unacceptable† according to the Bush administration. Bush chose to solicit then followed the advice of biased, self serving legal opinion from a low-level Justice Dept. employee despite strong disagreement by higher level personnel within the Dept. in addition to and the U.S. State Department which cautioned against ignoring international law and U.N. laws in addition to covenants of the Geneva Convention. The Bush administration was determined in its careless use of military force and disregard for laws established to by the world’s community of nations. The initial foreign incursion of the U.S. military along with the ‘coalition of the willing’ in its ‘War on Terror’ was Afghanistan, more specifically the Taliban terrorist faction based in that country. The U.S. claimed to possess ‘clear and compelling evidence,’ that the State of Afghanistan was giving refuge to terrorists, as did Iraq. However, if this assertion were true, why then didn’t the Bush administration divulge this information to the UN Security Council so as to obtain legal grounds to invade? The U.S. defended its invasion and occupation of Iraq to the countries of the world by announce, if not substanti ating, that it was a undertaking to remove WMD which endangered not only the U.S. but all other countries as

Global Operations Management Essay Example | Topics and Well Written Essays - 1000 words - 1

Global Operations Management - Essay Example As manufactured products are tangible, customer demand can be anticipated and products may often be produced, transported, and held win inventory until customers need them. This allows manufacturers flexibility in deciding when to produce products. Inventory can be used as a buffer between a stable production capacity and a highly variable customer demand. This means that when production levels are held constant, in periods of low demand inventory levels of finished goods will climb, and in periods of peak demand inventory levels of finished goods will fall. This is not to say that all manufacturers inventory finished goods, because some manufacturers choose to wait until products are demanded, then produce the products and ship them directly to customers. Services cannot ordinarily be produced in advance of customer demand and must be delivered to customers at the time of demand or later. This means that service operations must ordinarily plan production levels to approximately equa l customer demand. With manufactured products, customers do not ordinarily intrude into the manufacturing process. In fact, customers have little contact with the manufacturing system in most cases. In service operations, however, customers are routinely involved in the production process. In such service operations such as hospitals, restaurants, and banks, the customers enter the production process, are routed to the necessary service operations, and exit from the service system. In almost all services, operations personnel need training in people skills because the key element of quality control is the way in which operations personnel conduct their transactions with customers. Service characteristics include: Intangible outputs Outputs cannot by inventoried Extensive customer contact Short Lead times Labor intensive Services quality subjectively determined Manufactured product characteristics include: Tangible products Products can be inventoried Little customer contact Long lead times Capital intensive Product quality objectively determined 2. The six major components of operations strategy include: 1 Positioning the production system 2 Product/service plans 3 Outsourcing plans 4 Process and technology plans 5 Strategic allocation of resources 6 Facility plans Operations strategy is a long-range game plan for the production of a company's products/services and provides a road map for what the production or operations function must do if business strategies are to be achieved. Operations strategies include decisions on such issues as what new products or services must be developed and when they must be introduced into production, what new facilities are required and when they are needed, what new technologies and processes must be developed and when they are needed, and what production schemes will be followed to produce products/services. 3. Competitive priorities can be thought of as the things that customers want from products/services; thus, they can be used s tools to capture market share. But, all of these competitive priorities cannot ordinarily be used for a single product. Once the competitive priorities are set for a product or service, operations strategy must then determine the required production system needed to provide the priorities for the product or service. The

The Middle East During The Cold War

The Middle East During The Cold War The impact of the rivalry between Soviet Union and United States in the Cold War distorted internal politics and exacerbated or complicated regional conflicts. Indeed, the grafting of the USA/USSR competition over pre-existing Middle Eastern rivalries in several cases intensified them. At the same time, though, and in some cases, the Middle Eastern political à ©lites themselves made use of the Cold War to pursue their own interests of hegemony, security or colonial emancipation. Following Khalidi (2009) in assuming that during the Cold War the level of penetration of the Soviet and American influence was proportional to the degree of the strategic importance of the region, I will first discuss the strategic and geopolitical features of the Middle East. Secondly, I will describe some significant historical events, in order to show how the Cold War logic affected the area and how it shaped the regions political reality, both from a regional and a domestic point of view. The cold War and the Middle East The Cold War dominated world politics from the end of the WW2 to the collapse of Soviet Union. On 5 March 1946, when Churchill pronounced its famous speech at Westminster University, in Fulton, Missouri, describing Europe as divided by an iron curtain, with eastern Europe subjected to the Soviet sphere and the West under American influence, the Cold War was already on going. For more than forty years, superpowers competed ideologically, militarily, technologically and diplomatically. The effects of the rivalry extended all over the World, generating high degree of polarization and aggravating pre-existing conflicts. Although there were no wars fought directly by the two superpowers, proxy confrontations occurred in Southeast Asia, Central America, the Caribbean, Africa and the Middle East. The Middle East was a primary area of contention (Khalidi, 2009). Since WWII, superpowers were aware of its importance, in terms of its strategic geographic location and its vast oilfields and gas deposits. In fact, from a geopolitical point of view, the region lays at the junction of three continents, immediately south to the border of Russia and the Caucasus and it is surrounded by four major seas, namely the Mediterranean, the Black and the Caspian Sea and the Indian Ocean. Before the end of the war, both United States and Soviet Union were already strategically interested in the Middle Easts oil reserve. In fact, not only at the time were the great powers the Worlds major oil producers (Khalidi, 2009), but also the war made them increasingly aware of the strategic role oil had acquired in warfare. Their motorised forces, in fact, were crucially dependent on oil for their propulsion, as were their navies and air forces (Khalidi, 2009). Consequentially, they become intensely concer ned about the risk of their supplies being denied by their enemies and about preserving them. Nonetheless, the regions importance in terms of military strategy and oil supply further established throughout the Cold War. In the late 1950s and until the Cuban missiles crisis of 1962, American missiles launching submarines were based in Turkey; in the 1960s and for about a decade, when a longer range missiles technology became available, American submarines were in Spain, with Soviet antisubmarine naval forces and air units based in Egypt and Turkey. During the 1970s, the military and strategic territorial concern of both powers moved to the Arab Peninsula and the region bordering the Indian Ocean, where the new generation American missiles launching submarines were positioned (Khalid, 2009). Anyway, in the aftermath of the WWII, United States and Soviet Union were already militarily and diplomatically engaged in the region, respectively in Turkey, Saudi Arabia and Iran, and Iranian Azerbaijan and Kurdistan. The Middle East, thus, became a major theatre of bitter rivalries between the great powers, the effects of which would deeply influence and shape its politics and historical dynamics. Conflicts, alliances, nuclear threats and the complex events which occurred in the Middle East during the Cold War were determined by the following underlying forces: fear of the superpowers of being excluded from the control over the region; their attempt to replace Britains power in the Middle East; anti-colonialism and the struggle of Middle Eastern states for the emancipation, which led to their alliances with the superpowers; the emergence of Arab nationalism and the diffusion of the communist ideology. Ideology, indeed, played a fundamental role. It was adopted both in terms of appeal made to potential allies and in terms of economic, political and social models they offered to them (Halliday in Sayigh and Shlaim, 1997). One of the events which reveal the pervasive effects of the international competition in the Region is The Arab cold war of 1958-1970, as Malcolm H. Kerr (1965) has called it. In the aftermath of the Suez crisis, in which both superpowers have supported Egypt and the Arab states against Israel, French and Britain, the pre-war Saudi-American relationship was cemented by the Eisenhower Doctrine and Saudi adherence to it. In his famous speech of January 1957, Eisenhower admitted the strategic importance of the area and denounced the Communist threat in the Middle East and Soviet Unions interest in power politics, which have become clearer with its involvement in the Suez crisis. Soviet political, economic and military aids were depicted by President Eisenhower as International Communisms instruments of domination (Eisenhower, 1957), apparently harmless means to manipulate local instability for Soviet power-purpose. Thus, he authorized the employment of the armed forces of the United Sta tes to secure and protect the territorial integrity and political independence of such nations, requesting such aid, against overt armed aggression from any nation controlled by International Communism (Eisenhower, 1957). The Saudi-American relation exacerbated Saudi relations with Nassers Egypt, a former non-aligned state which was moving closer to the Soviet Union. At the same time a heterogeneous agglomerate of political forces supported by the Soviet Union was formed, including not only communist and radical parties, but also nationalist, pan-Arab, anti-colonialist and bourgeois-democratic groups. In order to balance the secular and radical wave of Arab regimes, as Khalidi (2009) pointed out, Saudi Arabia and its ally United States adopted Islam and religious propaganda as ideological counter-weapon. In this way, Islam became a crucial tool of the American intelligence during the Cold War. The result was a high degree of polarization in the Region, with the Soviet Union aligned with authoritarian nationalist regimes and USA supporting absolute monarchies in Saudi Arabia, Iran and the Arab Gulf States and authoritative regimes in Pakistan, Jordan, Tunisia and Morocco. Another instance of the superpowers influence over regional politics in the Middle East is the Israeli-Palestinian conflict. Although the origin of the conflict has little to do with superpowers rivalry (Halliday, the Cold War competition generated polarization around the issue, fuelling arms race and leading several times to the risk of a nuclear strike. In the first phase of Israel life, namely from its birth in 1948 to the Suez Crisis of 1956, superpowers competed in supporting Israel. Polarization occurred after 1956, with USA supporting Israel and Soviet Union supporting Arab States. The competition took place in terms of armaments supply and economic aids, with the stakes escalating and culminating with the 1968-1970 and the 1973 wars, when Washington declared nuclear alert for the last time in the history of the Cold War. Internally, cold war rivalries distorted economic decisions, domestic policies, social, military and political balances, with the superpowers being responsible of or supporting coups and internal rebellions (Khalidi, 2009). Religion and ideology have been instrumentalised in order to pursuit the Cold War logic of balance of power, with some impacts also on the growth of democracy. Indeed, there was no stress by the United States to promote democracy or Human rights in the area. USA itself covered or supported actions to subvert Middle Eastern democracies such as the American-Britishs coup in Iran, which brought down the elected Mossadeq government and reinstalled the autocratic Mohammad Reza Shah in 1953. This behaviour was coherent with the American security tasks to preserve the Middle East from Communism and export the capitalist logic of free market; tasks which could be effectively pursued by aligning with the wealthy and conservative local elites. Soviet Union, instead, work ed attentively to encourage the development of socialism and distributive logic in the area, trying to appeal to the working classes and local communist parties (Khalidi, 2009). An instance of the pervasive effect of rivalry at the domestic level is the case of Iran. Due to geographical contiguity, Iran felt continuously menaced by the Soviet Union. In the aftermath of the war, though, communism was not perceived by the à ©lites as good option for the development of the country. Thus, at the beginning of the Cold War, United States security interests, coincided with the Iranian ones (). US supported Shah, whose conservative government led to absolutism, corruption and to political stagnation, which, combined with fast modernization and social disruption, contributed to the rise of the Islamic Revolution. USSR also played a role in undermining the power of the Shah. As Rubinstein tells us, although Soviet Union did not directly interfere in the fall of the Shah, communist agents played an important role in spreading discontent in the Iranian oilfields, contributing to the economic paralysis, which undermined the pro-American government. However, concerning the case of Iran, two considerations must be done, which, to different extents, could be applied to several other cases in the region. First, the Cold War did not represent the first case of influence and penetration by a hegemonic power in Persia. In fact, for example, both Russia and Britain had great security and economic interest in the Persian Gulf and intervened several times in the country, both militarily and not. In 1907, in order to balance their influence, the two states agreed to divide Iran; 1942, unsatisfied of its neutrality, they agreed to invade it. Secondly, not only the rivalry logic diverted Iranian domestic policy, but also Iranian (and not only) à ©lites made use of the Cold War and of USA support in order to pursue their security goals and keep itself independent from the Soviet threat, which, as previous events show, had worried them long before the beginning of the USA/USSR competition. Finally, as Halliday (1997) pointed out, the Cold War competition had also another role in the region. It worked as a distraction, diverting attention from domestic problems, which could otherwise be earlier observed and solved. What emerged from the end of the competition and the victory of the West, thus, is just a not distorted and more grasping picture of the region and its pre-existent complexities. http://www.fordham.edu/halsall/mod/1957eisenhowerdoctrine.html (Eisenhower doctrine)