Marketing Services of Damia Spa Assignment Example | Topics and Well Written Essays - 1500 words

Marketing Services of Damia holiday resort - Assignment ExampleThe health knack embraces the people from this wide and diversified culture all interested in harmony of Singapore (Damai health spa Singapore n.d.). Damai symbolizes the peaceful and harmonious coexistence of these various cultures as practiced in Singapore. Numerous services be offered at the Damia resort hotel. The Spa word offers customers services that are beyond their expectations and that they would enjoy. The naturally beautiful and serene surroundings regards that the patients enjoy their stay in the Spa. Damai Spa offers treatments that are based on the dissimilar healing philosophies (Damai Spa Singapore n.d.). This makes the patient get customized treatment and services depending on their traditional beliefs and practices. The traditional Chinese medication ensures balancing by unblocking the vital energy. The Malay Jamu philosophy heals by the use of herbal and natural wellhead being. Moreover, th e European spa therapy energies the body connection while the Indian ayurveda purifies and detoxify the body (Zeithaml & Mary, 1996). When customers attend treatment at Damai Spa, they are guaranteed other supplementary services. These hold the provision of a robes and scandals for comfort. Secured lockers will make the patients backup safe their personal belonging even though the management is not responsible for the losses (Damai Spa Singapore n.d.). The Spa further prohibits smoking and drinking in the premises to ensure patients enjoy lull and peace. In addition, the spa etiquette enables the patients to shower before body checks and Damai Spa has the fitness center that is geared towards health enthusiasts while looking for innovative ways that restores balance in the lives and for total rejuvenation. The fitness center includes yoga, bollywood, capoiera and pelvic arch hop dance. All these enables the customers to engage in fat burning, strengthening exercise and provides professional advice on nutritionary and healthy lifestyle. To supplement the fitness center, recreational facilities like swimming pool, studio, badminton courts, and oasis poolside restaurant are on hand(predicate) (Damai Spa Singapore n.d.). The marketing of services requires customization of services and this explains why the wellness center offers attention to all(prenominal) member (Vedulla, 2005). Special fees charged attracts customers and affordable to the members. The technology wellness key is easy to use by the members and stores data that is communicated to the gym equipment. The key can also guide the members through each exercise because a training strength. In addition, Damai Spa salon services provide a modification of services. These include hair cut, hair color, shine lights, and hair permitting and hair treatment at affordable rates. This wide variety ofi services makes customers have selection choice and therefore enhancing their satisfaction. The services are charged at different rates, which make the spa serve various classes of people. The salons are situated in natural and serene environments that ensure comfort and satisfaction. In all the categories of services that are provided, Damai considers the diverse nature of peoples values, customs, and rituals. These diversities are blended in a manner that ensures harmony of the four-wellness philosophies. The Damai couples journey a selection and seasonal fruits served and herbal tea