Lakeland Wonders Essay Example | Topics and Well Written Essays - 750 words

Lakeland Wonders - Essay ExampleLakeland wonders is a connection run by CEO Cheryl Hailstrom. Cheryl is new at her job (she has been performing her position for six months) and has noticed that many changes need to be implemented in the company for oerall improvement.However, the company has been resistant to change. Therefore, Hailstrom is attempting to find ways to resolve this issue.While working in marketing their new CEO Hailstrom was always known to be one step ahead of the rest which was a big factor in change magnitude the companies growth and financials. The company ability to implement and execute a planning & development strategy has allowed them growth from a small chain of stores to operating over 150 stores.The CEO Cheryl Hailstrom is relatively new to the company. She was brought in only six months ago when Walter Swenson IV wanted to retire, and none of his children showed interest in his business. Thus, she has become the rootage person not related to the family t o hold this high position.Hailstroms expansions ideas, however, do not seem to be successfully taking hold. She has tried some(prenominal) different proposal ideas in order to help the company, but the sales force has only been slowly increasing the calls it had been making without her, and her concept of a bonus plan was stock indifferently from union officials. Hailstrom feels that the employees and management in the first are focused on doing things the old way, which means slow production, and not the new way she wants to do things, which focuses on fast production. Furthermore, customers have only shown interest recently in large chain stores, not specialty stores. When Hailstrom first came on board, she experienced several problems within the company. These included self-interest, mistrust, difference perception, and low tolerance. In order to handle the feelings of mistrust and self-interest, difference perception, and low tolerance she used several ideas to brainstorm wit h her company and her employees. Many of these concepts are reflected in the business strategies of Proctor and Gamble and have worked quite well for that company. She was able to resolve many of these issues by using communication, facilitation and support, negotiation, and sometimes resorting to threats and intimidation. Organizational DiagramOperations Department MarketingOverall project Goal Leland wonders overseas expansion-mid marketMajor TaskSub-tasksSub-tasksSub-task durationAs a leader in the toy industry Lakeland wonders marketing department should continueworking toward maintaining their highly respectable reputation and workQuality products at an inexpensive priceContinue to use magazines, televisions and internetThrough-out company life cycleExpand increase marketing of their logo and brand nameAdvertise golosh of their productsThrough-out company Life cycleOperations Department ProcurementOverall project Goal Leland wonders overseas expansionMajor TaskSub-tasksSub-ta sksSub-task durationLakeland needfully to implement three different external drives for change